Win the war for your career: Be the 1%
At DeCoda we are unashamedly your unfair advantage in becoming that talent that repeatedly wins the hiring & promotion war. 99% of Candidates these days never stand a chance in this new algorithmic and pattern-driven reality. At DeCoda, we ensure that you not only understand and master it, we train you to own the process, dominate recruiting & promotion attention and seize the win over the competition. At DeCoda; We ensure you are "The 1%"
Helping Talent find it's home
Calling the current labour market a war, is not an exaggeration. Whether you are competing for a role at the "Magnificent 7 (inc Apple, Amazon Web Services or Alphabet [Google])", or you are competing for high-value roles in Jamaica's burgeoning tech and services sector, your margin for error in an increasingly extensive process has essentially vanished!
Your qualifications are the bare minimum table-stakes to enter. It is only your ability to critically make your differentiation visible and applicable, that will enable you not only to compete, but to win ...
The Facts
- The baseline hiring rate for high quality roles has dropped to 1% of talent. With, for example, Google receiving 30 million applications annually (with 150 applicants per role hired equating to 0.67% success rate) the fight is real.
- In Jamaica, what exists is a fierce concentrated competition for the top-tier roles in global multi-nationals, high value digital services and in leadership.
- With the best employers being globalized national and international brands, your competition is no longer just the local talent pool; You are bench-marked against Global Standards of Excellence.
The Challenge
Jamaica is growing fast. With multi-nationals like KPMG, Fujitsu and Huawei, now being joined by Dell, Ericsson and Deloitte in the Jamaica market as of 2025, the growth and opportunity has never been better: 15,400 high quality roles are being added annually.
However, Vocational & Degree Graduates number 67,000 per annum and some 2,230 (sponsored) highly skilled immigrants enter the labour market from abroad every year.
This high number of skilled sponsorships alone signifies a gap between the actual and perceived value of local talent and demonstrates the challenges that local 'top talent' has in getting seen & heard...
At DeCoda, we ensure that the local 'top talent' is coached and trained to ensure that in any process anywhere in the world they are recognized, valued and ultimately hired.
The Realities
- You have to be AI-Unstoppable: Algorithms alone review and reject >93% of candidates based on the resume
- Some of your competition is invisible: Not only are you competing with the local talent pool, but against mechanisms and methodologies from global benchmarks, developed by and for what are increasingly globalized companies.
- There is a Rubric for repeated success: Every process is codified, with scoring guides. Most companies value a narrow set of criteria that can be coached & optimized
- Knowledge and Skills are a commodity. You are not: It is the applicability of those skills and that knowledge, and your ability to express them affirmatively that are the true differentiators.
The DeCoda Difference
DeCoda was started by our founder, Peter who, after a first career as a successful senior public servant in the UK & Europe, not only successfully transitioned into high-value role after high-value role in the worlds most valuable and competitive Global Private Companies (inc Google, Amazon Web Services, Cisco & CGI), he did so with increasing responsibilities from Senior Consultant, to Manager, to Director, to Vice President, to Business Unit Leader and to Executive. And in doing so he was ever increasingly involved in the interviewing, hiring, firing and promotion of individuals and large national, regional and global teams.
From being a Principal Consultant, Manager and Director in the worlds 5th largest IT & Consulting company (CGI) in the UK and Canada, through heading up Federal Government business for both Cisco and Amazon Web Services (AWS), to being an Executive at Google, Peter has been immersed in how talent acquisition works from cradle-to-grave at the highest level and in the most competitive companies.
Peter, as a hiring manager and business leader, has screened & interviewed thousands of applicants, hired hundreds of people, has promoted many dozens of people, has run successive multiple teams of *00s+ people, and delivered over US$4b of business. In doing so, Peter has repeatedly built, led and managed teams in the UK, Europe, North America, LATAM and the Caribbean.
Likewise, Peter has seen what doesn't work; from application; to interview; to hiring; to promoting; to being released.
This, together with his significant knowledge of Technology, Data & AI (and it's application in this space), has seen Peter create DeCoda, to bring over 30 years of experience to bear to enable top Jamaican talent to rightfully be recognized repeatedly from amongst the noise.
And why trust us?
Statisically, Peter's repeated and continual success at these most highly competitive Global companies has seen him navigate processes that put him in the top 0.013% of applicants globally - That is a statistical significance around "how to be successful", that cannot be ignored or put down to being random / or by chance.
Your Resume & Interview Support Services
At DeCoda, our Resume & Interview Services are designed to reflect the stages of the process; From passing the AI-driven ATS application/resume screen; To the initial assessment; To the Technical & Functional Assessment; To the Interview Loops; To Passing Final Veto & Offer.
Your Baseline Master Resume
Whether;
- You have never thought about a resume;
- You have a list of accomplishments that you need turned into a resume or;
- Your resume is not getting the results you want or need;
At DeCoda we can craft you a resume that will not only rightfully reflect your abilities, but will be striking in its ability to demand the attention of Human Resource Officers and Hiring Managers.
Whilst this is not recommended for jobs with specific role-profiles, it remains useful as the master resume to keep as an "up-to-date living document" from which to create the bespoke resumes as the job opportunities arise.
Because the baseline is not tailored to a role it will be AI-ATS-Optimized based on its content as opposed to the job you are applying for. It is recommended that it is from this master version, all future tailored resumes are crafted.
Your Job-Specific Resume & Covering Letter
When it comes to applying for roles, a Job-Specific Resume is essentially mandatory to ensure you pass screening.
At DeCoda Job-Aligned ATS-Optimized Resumes, will beat the AI-ATS-Screeners, meet the required role-profile standards to pass human screening, will maximize the showcasing of your relevancy and applicability, and demonstrates the effort expected to be seen by recruiters. Matched to our bespoke covering letter that highlights all key-attributes, you will place strongly!
The stats speak for themselves:
- 99% of companies now screen using AI / ATS Screening Tools
- Once through; Recruiters spend <7 seconds on average reviewing a resume
- During that human review: 83% of Recruiters EXPECT to see tailored resumes & those who tailor are 40% more likely to get invited to interview
Your LinkedIn Strategic Branding
Never underestimate the critical importance of LinkedIn Strategic Branding. Whether its the "Digital Handshake of Credibility" (For Building Trust, Networking, Reliability, Visibility & Passive Recruiting or overcoming "Digital Sameness") or its importance for Interview Success (For Validating Success, Receiving unsolicited invitations, improving interview discussions or creating hooks for sourcers and recruiters ), or Positioning for Future Opportunities & Success - A Strong LinkedIn position is critical in today's competitive market.
At DeCoda we will ensure your profile is:
- Professional, Appropriate & Optimized
- Cohesive: Telling the same narrative across all platforms
- Highlighting YOUR unique and applicable value
- Used to create and drive active engagement
Your Interview Coaching & Preparation
Training and Preparation is critical in these high-stakes processes, where the error for margin is essentially zero.
At DeCoda we work with you to ruthlessly perfect and execute on this critical mission, where you will own the opportunity and dominate the attention.
Our supportive 5-stage process will ensure your grip, control and confidence will allow you to maximize the time you have with the process;
1) Research & Analysis [Company, Role, Stakeholders, Expectations, Personnel & Process]
2) Content Preparation [Response Methodologies, Functional, Experiential, Hypothetical Examples, Tailored Expected & Common Question Responses]
3) Logistical Preparation [Ancillaries]
4) Communication Practice, Projection & Control [Enhancement]
5) Follow-Up Questions & Planning
Your Career Support Services
At DeCoda we support your whole career life-cycle. We offer a full "wrap-around-service" for your career. From Career Guidance, to planning, to on-going coaching, support and promotion preparation; We are there for you every step of the way.
Your Career Advisor
Whether you are at;
(i)University deciding on what courses to take to maximize your market value and your opportunities,
(ii) Starting out in the Job Market and are seeking advice on where and how to start or
(iii) In employment and seeking guidance on accelerating or changing your direction of travel;
At DeCoda we are here for you!
Your Career Coach
Fulfilling, Meaningful and Profitable Careers do not happen by chance. Those who accelerate and super-charge their careers do it consciously and to a plan. We support you with the DeCoda '5-Career-Cs': Commitment; Communication; Concentration; Control and; Confidence, that are critical to your success, and maximizing that in the context of your role and organization matters. At DeCoda we are your career co-pilots
Your Promotion Planner
Promotions are given to those who act like a leader before they get the title. At DeCoda we support you with the DeCoda '7-Promotion-Ps' of strategically developing your career to repeatedly maximize your career progress by making you naturally present yourself perfectly: Potential; Position; Possibility; Presence; People; Perspective; and Perseverance.
Your Promotion Interview Coach
Having followed the DeCoda '7-Promotion-Ps', you will subsequently be invited to a promotion interview. In readiness for the interview, DeCoda remains by-your-side supporting you with the DeCoda '6-Promotion Interview Cs': Capability; Concern; Consideration; Confidence; Communication and; Command
Industry & Role Specific Services
At DeCoda, as well as being experts in Career Leadership we also have significant experience and insights in 4 specific domain areas. In addition to the above, we provide additional deep-dive support in these 4 areas.
Navigating your Career in the Public Sector
The public sector operates on a unique logic where "profit" is replaced by "public value" and "competition" by "bureaucratic navigation."
Succeeding in this space requires more than just technical competence; it demands a mastery of governance, stakeholder diplomacy, and the ability to drive transformation within rigid frameworks.
Whether you are entering the civil service or aiming for an executive appointment, DeCoda provides the insider’s map to the corridors of power.
We translate private-sector agility into public-sector influence, ensuring your career doesn't just stall in the hierarchy but accelerates through strategic impact.
With experience from decades in the UK and European Union Public Service, we will position you to be the best!
Navigating your Career in IT, Data & AI
The technology landscape of 2026 is no longer about just "knowing how to code" or "managing a database." We have entered the era of the AI-Augmented Architect, where technical depth must be matched by an elite understanding of delivery excellence and ethical governance.
In a market saturated with "digital sameness," your ability to stand out depends on your capacity to translate complex technical outputs into high-value business outcomes.
DeCoda provides the strategic framework to move you from the back office to the boardroom. We don't just help you keep pace with the Moore’s Law of AI; We help you stay ahead of it by positioning you as a leader of the transformation, not just a participant in it.
Navigating your career as a Transformation & Delivery Expert
In an era of "Permacrisis" and rapid technological shifts, the ability to merely manage a project is no longer enough.
Organizations in 2026 are looking for Transformation & Delivery Experts—leaders who can navigate the "Value Gap" between a strategic vision and a realized outcome. Whether you are leading a $100M AI implementation or a multi-year organizational restructure, your success depends on your mastery of Delivery Management Excellence.
At DeCoda, we treat your career as the ultimate high-stakes program. We provide the architectural framework to transition you from a "Task Master" to a "Transformation Architect," ensuring you are the one sought after to lead the missions that cannot afford to fail.
Excelling in Leadership & Management
In the 2026 professional landscape, the traditional "Command and Control" model of management is obsolete. True leadership today is defined by Orchestration—the ability to harmonize human talent with machine intelligence while maintaining psychological safety and high-velocity delivery.
Whether you are a first-time manager or an established executive, the transition from "Managing Tasks" to "Leading People" is the most significant leap in your career.
DeCoda provides the elite cognitive toolkit to master this transition. We draw on the leadership principles of global tech giants and high-stakes defense environments to transform you into a leader who doesn't just hit targets, but builds the cultures that make those targets inevitable.
Pricing
The DeCoda Difference includes Fixed Price - No Risk - Fully Transparent Pricing
25% LAUNCH PRICING DISCOUNT APPLIED [Can be cancelled at any time]
| Your Baseline Master Resume | Price (JMD) inc 25% Launch Discount |
|---|---|
| From Scratch, Including interview & Evidence Gathering | $16,000 |
| Using your evidence & notes | $12,000 |
| Using your existing resume | $8,000 |
| Your Job-Specific Resume & Covering Letter | Price (JMD) inc 25% Launch Discount |
|---|---|
| Using your DeCoda Baseline Master Resume | $2,000 |
| Using your Existing Resume | $4,000 |
| Using your evidence and notes | $8,000 |
| From Scratch, Including interview & Evidence Gathering | $12,000 |
| Your LinkedIn Strategic Branding | Price (JMD) inc 25% Launch Discount |
|---|---|
| From Scratch - Including Interview & Evidence Gathering | $16,000 |
| Using your evidence and notes | $14,000 |
| Using your existing Resume | $12,000 |
| Using your DeCoda Baseline Master Resume | $8,000 |
| Your Interview Coaching & Preparation | Price (JMD) inc 25% Launch Discount |
|---|---|
| Bronze (1 x 1hr Meeting) Virtual | $2,000 |
| Bronze (1 x 1hr Meeting) Face-to-Face [St Andrews & St Catherines ONLY] | $4,000 |
| Silver (2 x 1hr Meetings) Virtual | $4,000 |
| Silver (2 x 1hr Meetings) Face-to-Face [St Andrews & St Catherines ONLY] | $8,000 |
| Gold (3 x 1hr Meetings) Virtual | $6,000 |
| Gold (3 x 1hr Meetings) Face-to-Face [St Andrews & St Catherines ONLY] | $12,000 |
| Platinum ( 5 x 1hr Meetings) Virtual | $10,000 |
| Platinum (5 x 1hr Meetings) Face-to-Face [St Andrews & St Catherines ONLY] | $20,000 |
| For all other areas for Face-to-Face Meetings | Pricing on Request |
| Your Career Advisor [per 1hr Virtual Only] | Price (JMD) inc 25% Launch Discount |
|---|---|
| Non-Final Year University Student | $1,000 |
| Final Year University Student | $2,000 |
| Individual Contributor Career Advice | $3,000 |
| First Line Supervisor Career Advice | $4,000 |
| Management Career Advice | $4,500 |
| Senior Leadership Career Advice (Director) | $5,000 |
| Executive Leadership Career Advice (VP+) | $6,000 |
| Your Career Coach | Price (JMD) inc 25% Launch Discount |
|---|---|
| 5 x 1hr Virtual Sessions [DeCoda '5-Career-Cs': Commitment; Communication; Concentration; Control and; Confidence] | $10,000 |
| 5 x 1hr Face-to-Face Sessions (DeCoda '5-Career-Cs': Commitment; Communication; Concentration; Control and; Confidence) [St Andrews & St Catherine Only] | $20,000 |
| For all other Areas for Face-to-Face Sessions | Pricing On Request |
| Your Promotion Planner | Price (JMD) inc 25% Launch Discount |
|---|---|
| 7 x 1hr Virtual Sessions (DeCoda '7-Promotion-Ps': Potential; Position; Possibility; Presence; People; Perspective; and Perseverance) | $14,000 |
| 7 x 1hr Face-to-Face Sessions (DeCoda '7-Promotion-Ps': Potential; Position; Possibility; Presence; People; Perspective; and Perseverance) [St Andrews & St Catherine Only] | $28,000 |
| For all other Areas for Face-to-Face Sessions | Pricing On Request |
| Your Promotion Interview Coach | Price (JMD) inc 25% Launch Discount |
|---|---|
| 6 x 1hr Virtual Sessions (DeCoda '6-Promotion Interview Cs': Capability; Concern; Consideration; Confidence; Communication and; Command) | $12,000 |
| 7 x 1hr Face-to-Face Sessions (DeCoda '6-Promotion Interview Cs': Capability; Concern; Consideration; Confidence; Communication and; Command) [St Andrews & St Catherine Only] | $24,000 |
| For all other Areas for Face-to-Face Sessions | Pricing On Request |
| Industry & Role Specific Services [per 1 hr Virtual Only] | Price (JMD) inc 25% Launch Discount |
|---|---|
| Navigating Your Career in Public Service | $3,000 |
| Navigating your Career in IT, Data & AI | $4,000 |
| Navigating your career as a Transformation & Delivery Expert | $4,500 |
| Excelling in Leadership & Management | $5,000 |
| Volume Discounts | Percentage Discount on Multiple Services Bought Together |
|---|---|
| 2 Services Bought Together | 5% |
| 3 Services Bought Together | 7.5% |
| 4 Services Bought Together | 11% |
| 5 Services Bought Together | 15% |
| 6 Services Bought Together | 20% |
DeCoda: Our Story
This is the backstory of DeCoda, forged in the reality of the Jamaican talent landscape and engineered specifically for those ready to break through.
The Origin Story: Obsession with the Algorithm
The founder of DeCoda didn't start with a desire to coach. He started with an obsession with understanding why brilliance fails.
Witnessing thousands of highly qualified graduates hit the pavement every single year in Jamaica, alongside exceptionally well-qualified and hard working existing candidates —competing in a brutal market where 250 applicants fight over one decent chair—the founder realized the system wasn't broken; it was simply coded against standard "qualified" talent. Qualification was the floor. Success required an execution level that university, the streets and existing coaches and guides hadn't taught.
The real tipping point came when the founder saw brilliant men & women —architects of logic, engineers of complex systems, service-centric individuals —consistently filtered out by corporate interview protocols that couldn't handle their specific educational, technical and cultural excellence. These weren't "failed candidates"; they were winners lacking the specific tool-set to execute the final stage.
Standard (local) "corporate" coaching, with its focus on "local and insular-lessons-learned", "hope and hardwork" and "standardized, formal, generic answers", was insulting to their intelligence and useless in this new high-stakes, necessary error-free environments.
There was a profound systemic gap. It needed to be closed.
The Philosophy: The Coder and the Coda
The founder approached this like a critical system error. The solution had to be technical, surgical, and definitive.
Based on actual lived-experience, he developed a methodology that combined the precise, logical approach of a Coder (systemizing human interaction) with the definition of a Coda (the powerful, concluding passage that resolves a movement into a definitive end).
Thus, DeCoda was born.
The Mission: Possession, Not Competition
DeCoda is not standard career services. We don't "help you find jobs" or "play the odds." We engineer outcomes with you and for you.
We provide the definitive toolkit designed to give you, our clients—specifically the next generation of high-performing individuals —what the market has long denied them:
your unfair advantage.
By decoding the systemic gaps of high-stakes interviews, DeCoda transforms technical brilliance into surgical execution. We are the final, definitive note that ends the conversation and secures the win.
The Founder: Peter Merry
For decades Peter was a Senior Public Servant, serving the people of the UK and the European Union leading dozens of teams of up to 600 FTE to deliver services and transformations across a range of Service Lines.
On leaving the Public Sector Peter joined the private sector joining the world's 5th Largest IT and Consulting company [CGI], leading their Public Sector Practice in the UK and then Canada and growing it 114% year-on-year.
Following CGI, Peter took a job as a Business Unit Leader running Amazon Web Services [AWS] Federal Government Business. Here Peter scaled the Business an exceptional 1130% over his tenure
Following AWS, Peter took a job in a start-up as the VP of Sales & Delivery, successfully scaling the Business which was subsequently bought following its annual growth of 165% year-on-year.
Following this successful exit, Peter was secured by Cisco to take an interim role running an element of their Federal Government Business, before being approached by Google to be an executive for their Public Sector Business where he landed and delivered over $4b of services.
On moving to Jamaica, Peter created DeCoda to support the excellent people he saw working repeatedly and tirelessly to try and secure jobs that they should be naturally attaining, and knew there was a better way.
With his understanding and proven ability around how to repeatedly secure high value roles for jobs that had >425 applicants per role and a 99% failure rate, Peter wanted to share the skills and experience he had learned that placed him with the top 0.013% of candidates globally for the most competitive roles on the planet.
DeCoda was born, and it is here to help you
Thank you for reading this & Peter would love you to connect: https://ca.linkedin.com/in/petermerry-ottawa
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